“It will be driven by fashion, glamour and entertainment with a nod to beloved iconography from the past but in a bold, redefined way.” “This film is the ultimate expression of the Victoria’s Secret brand transformation,” said Raúl Martinez, executive vice president and lead creative director at Victoria’s Secret. But with the show’s return announcement, it’s evident that the brand is now looking to find redemption. Since then, Victoria’s Secret has largely remained in the shadows. In addition to spotlighting the brand’s harmful perpetuation of toxic beauty standards, the show emphasized L Brands’ CEO Les Wexner’s longtime connections to accused sex trafficker Jeffrey Epstein. The brand’s image was further tarnished in 2020, following the release of a docu-series, titled Victoria’s Secret: Angels and Demons, which chronicled the label’s decline. In 2018, he told Voguethat he did not believe transgender models deserved a spot in the fashion show, nor did he think there was any television interest in a plus-size runway. A post shared by Victoria’s Secret Secret has struggled to salvage its public image since the show’s cancellation, which followed highly insensitive comments from then-marketing chief Ed Rezak.
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